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He said the companys goal is to be predominantly smoke-free by 2030, with more than two thirds of revenue generated by smoke-free products. He said that Americas nearly 30 million smokers (out of, according to PMIs estimates, 45 million regular nicotine users) deserve better alternatives. Zyns success in the market can be attributed to the quality of the product, he argued

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Weiss says that some have become ill again after steroid treatment is stopped, so follow-up care is vital